EM PLAYER ARTISTRY
Spring 2025
Spring 2025
A brand identity for Em Player Artistry, a creative makeup artist whose work pushes the boundaries of beauty, visual effects, and self-expression. This project involved close collaboration to translate Em’s avant-garde aesthetic and intuitive process into a cohesive digital presence.
The visual language revolves around contrast. It is a motif that reflects Em’s dual nature: feminine yet bold, sensual yet dramatic. Visually, this is conveyed through the relationships of light and dark as well as angle and curve. The brand blends elements of gothic design with the intricate elegance of Art Nouveau, creating a layered visual language that feels both mysterious and lush, romantic and powerful, all while establishing a clear, professional identity across her website and digital assets.
The visual language revolves around contrast. It is a motif that reflects Em’s dual nature: feminine yet bold, sensual yet dramatic. Visually, this is conveyed through the relationships of light and dark as well as angle and curve. The brand blends elements of gothic design with the intricate elegance of Art Nouveau, creating a layered visual language that feels both mysterious and lush, romantic and powerful, all while establishing a clear, professional identity across her website and digital assets.
